What Is The Digital Strategy for Furniture?
When a potential buyer plugs in "furniture sales" into a search engine, they're likely to be provided dozens, if not hundreds, of options. It's the job of digital marketers to stand out in the field
Why Digital Marketing is Crucial for Furniture & Ecommerce Stores?
Lifestyle and demographic changes are playing a big role in purchasing preferences and habits. Home office furniture demand has been on the rise due to home working, and small households means smaller pieces of furniture are also in demand.
However, the purchasing journey has changed significantly over the past few years, and this has left certain businesses behind. Mixing online research with shop visits means it's difficult for businesses to discover the true source of sales, and struggle to see the ROI of online marketing activities. Retailers must adapt to offer flexible shopping experiences through online and in-store channels.
Why Digital Marketing is Crucial for Furniture & Ecommerce Stores?
FAQs
- How much are companies investing in digital transformation?
- What organizational changes are required for developing a "digital-ready" culture?
- How do you measure digital transformation progress?